Most people who are looking for e-commerce solutions type in “best free e-commerce website builder,” “cheap e-commerce solutions,” “affordable e-commerce solutions” and similar terms on their search engines. Taking this trend in the cue, e-commerce solutions providers use ‘free, cheap and affordable’ in generous proportions in their advertisements. You will see such words everywhere in your hunt for an e-commerce solutions provider.
Such advertisement gimmicks are meant to trap entrepreneurs looking to get into the e-commerce world and fleece them of their hard-earned money. The moment they fall into the trap, they are slapped with hidden charges that leave their heads spinning.
How do you avoid falling victim?
Before you go clicking on every advertisement offering free or cheap e-commerce solutions, you need to chalk out the fundamental features that you need from the e-commerce solution. Only then can you cross-check with what the various e-commerce vendors are offering. By doing this, you will quickly zero in on an affordable yet reliable and genuine e-commerce solution.
How to choose a reliable e-commerce solutions provider
Ø List the products/services that you intend to trade and your target customers
The type of product/service you plan to offer on your e-commerce store should influence your choice of e-commerce solution. The ideal website builder should contain all the features necessary to make your business venture a success. You should also keep your target customers in mind. Conduct proper research to find out what they expect from your store and find a website builder that can create a website to meet their expectations.
Ø Identify the qualities of a reliable e-commerce platform
A reliable e-commerce platform is one of the pillar stones of a successful e-commerce store. You have to separate the chaff from what your online business needs. No solution is perfect of course but some come close, and you have to figure out which. Asking the following questions should guide you:
- For how long has the e-commerce solutions provider been operational?
- How many uses does the builder have?
- Is the number of users growing?
- How popular is the builder/solutions provider?
- What do legitimate reviewers say about the website builder?
- What are the costs involved in using the builder?
- Is the website builder easy to use and does it offer customer support?
- What are the pros and cons of using the website builder?
Each e-commerce solution has its unique style and what you are looking for might be different from the next person. As such, you must decide which one is the most suitable for you. Most offer free testing.
E-commerce Websites Design Elements that You Need to Optimize in your Wedding Business
In recent years, e-commerce has become an integral part of our lives. Most people have already forgotten the time they used to buy things from physical stores. Whatever you are purchasing be it clothing, electronics or groceries, the chances are that you will use an e-commerce platform to do so. Entrepreneurs have rushed to take advantage of this shift towards online shopping, and as a result, the internet is now awash with e-shops.
With so many options, online shoppers only visit e-commerce sites that are highly captivating and easy to navigate. To stay competitive, e-entrepreneurs have to keep up with the latest trends in website design. They have to embrace design elements that make their e-commerce websites more appealing. Here are a few design elements that every e-commerce entrepreneur needs to optimize moving forward.
Take color psychology into account
To brand your e-commerce store efficiently, you have to consider color psychology. The colors you choose influence customer engagement so you should not only focus on colors that reflect your personality. Here’s an example of what some of the most common colors reflect.
- Red signals love, attention, anger, warmth, and excitement
- Orange signals happiness, creativity, enthusiasm, determination, attraction, and encouragement
- Yellow signal s competence, wealth, adventure and sophistication
- Green signals harmony, balance, health, and money
- Black signals sophistication, grief, intelligence and expensive
- Grey and silver signals timelessness, neutrality and refinement
Design is how it works not just what it looks like
The design is more about functionality than appearance. Your landing page makes the first impression, so you have to optimize its design. Resist the temptation to clutter and include a search bar to help your customers navigate. Customizing your website design creates a unique customer experience that sets your site apart from the rest. E-commerce websites templates allow for intriguing design without coding.
Include plugins and apps that enhance the performance of your e-commerce site
You can optimize the design of your e-commerce site and to improve its performance with plugins and apps. The e-commerce solution Shopify, for example, has some handy plugins including MailChimpForShopify, Yotpo, and Aftership. Other e-commerce platforms like WooCommerce and Magento also have plugins and apps that optimize website design.
Search engine optimization (SEO) through creation of quality content
The biggest driver of organic search traffic to a website is quality content. Creating relevant, engaging content and optimizing its presentation on your site can bolster your conversion rates significantly.
Read More Articles About Seo for Wedding Planners
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